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Our SG Heritage Plan 2.0 Museum Booth

Exhibition Design, Graphic Design

Client: National Heritage Board, Singapore, 2022
Branding/Illustration: The Secret Little Agency / Shian

“Our SG Heritage Plan 2.0 (HP2) is Singapore’s second heritage masterplan that celebrates Singapore’s rich history and continues to tell the Singapore Story in compelling and multimodal ways. Building on initiatives from the first Heritage Plan (2018–2022), HP2 connects people and heritage through four areas: Community, Identity, Industry, and Innovation.” (National Heritage Board)

The front facade of the booths presents four focus areas — community, identity, industry, and innovation — with an initiative waiting to be revealed behind the doors. Visitors can pen down and share their thoughts and suggestions with the provided postcards and stickers.

The booths are located in the following museums: National Museum Singapore, National Gallery Singapore, Asian Civilisation Museum, Indian Heritage Centre, Malay Heritage Centre, Sun Yat Sen Nanyang Memorial Hall, and Geylang Serai Heritage Gallery.