Brand identity and packaging design for CSS Industrial’s new commercial brand of adhesive tapes.
The logo and name of the brand is a straightforward yet subtle approach of how we commonly perceive adhesive tapes. The silhouette of the half-pasted or half-removed tape aims to trigger one's sense of sight followed by touch — the act of applying or removing the adhesive.
Fun colours on the packagings are used to differentiate the wide selection of tapes that the brand is able to offer. Various packaging mediums are used for different products — from zip-lock packs to transparent plastic boxes depending on application.
Client: CSS Industrial